- How does a nearby engine differ from an ordinary search engine?
A nearby engine enables a keyword search of the Web from a particular
location in the real world.
The results are displayed on a local
map, and are ranked by a mixture of relevancy and physical proximity.
- How can I specify where I am searching from?
This is done in several ways. You can:
- Include your city or town name in the keywords of your search
eg. "soccer los angeles"
"San Diego car mechanic"
- Include your zipcode in the keywords of your search
eg. "90210 soccer"
- Specify your postal address and zipcode in the My Address page.
- Move the centre of the map interactively from any Results page. This
is done by clicking within the map, or panning and zooming using the surrounding
controls.
If you are unsure whether Mobilemaps has understood your town's name try this special syntax:
eg. "[los angel] soccer"
The text between the square brackets '[' and ']' tells Mobilemaps that this
is a location. You can specify the first few letters of the name here
if you wish, and Mobilemaps will return with a list of places that begin
with these letters.
- What do the yellow numbers on the map represent?
Each number corresponds with a search result number beneath the map display.
The results are ranked by how useful they will be to an individual
travelling to them in person ie. a mixture of relevancy and physical
proximity.
- Why do the numbers change when I zoom in?
Every zoom or pan does a fresh search, and will result in a new ranking
of Web pages. For example, a "Zoom in" on a Web page numbered "5" will bring
up a new search that might only have that Web page in the search area. That
Web page will almost certainly be ranked first in the new search, and will
consequently become Web page number "1".
- How does the nearby engine determine the location of a Website?
The Mobilemaps nearby engine sends a 'spider' to follow links across the
Web, and read each Web page. The information it finds on the Web page
is then checked for location information using two methods:
- Reading the first postal address written on a page, or on the site's
contact page. This address is then converted to a map location.
- Reading latitude/longitude tags hidden in the HTML code describing the page.
- Some search results were on the wrong street. How accurate are the result locations?
Please note that the locations of Web pages are intended as a guide only, and a dedicated
street map is recommended if you plan on visiting. Here is an approximate result accuracy guide:
50% are accurate to the street number. The location of the page on the
street is determined from an average house width along the street.
37% are accurate to the nearest street. The location of the page is plotted at the start of the street.
13% are accurate to the nearest zipcode. The location of the page
is plotted in the centre of the geographic zipcode coverage.
- Should I warn you of errors in the street map, or errors in the location of towns or Web pages?
If you are the owner of the Web page, see the next question. We cannot
change the location of Web pages unless the owner agrees.
Otherwise,
yes, we appreciate any notifications and will do our best to integrate these
in future.
- The nearby engine has placed my site in the wrong place. How can I modify it's location?
Currently the best way of doing this is to put your physical address
in HTML text on your home page, or contacts page in a format like: 11734
Wilshire Blvd, Los Angeles, CA 90025. The first address found on a page
will be treated as the address of that page, so avoid having another address
first on your contacts page.
- How can I add a site to the Mobilemaps nearby engine?
This is not possible at the moment, but we will be changing this shortly. In the meantime you could investigate our advertising network.
- I have multiple physical sites, each with a different
postal address. Can I prepare each of my Web pages to appear in a different
location on the map?
Yes. Create a single page per physical site, that details each location.
There is a maximum of one location per page, but you may have multiple pages.
You should note that for the Mobilemaps 'spider' to find each page,
there must be a visible link from at least one other page. This applies in
particular to dynamically generated pages, which should have a static page
that links to them.
- How can I improve the ranking of my site?
The ranking calculation is based on physical proximity and keyword relevance.
The nearer you are to your prospective client, the more likely they
will find you. Make sure your title and subject matter match what your
clients are searching for.
- I am changing business address. How do I make the nearby engine recognise this?
Update the postal address on your Web page. The Mobilemaps 'spider'
will automatically register the new address on it's next pass.